The Inspired by You campaign is already making an impact.

The Water Main is MPR’s new initiative aimed at helping Americans understand the value of water in our everyday lives.

THE WATER MAIN’S VISION IS A SOCIETY THAT VALUES CLEAN, ABUNDANT, AVAILABLE WATER. BY 2023, WE WILL MEASURABLY INCREASE:

  • WATER IQ

    Understanding of key water issues and possible solutions

  • WATER EQ

    An affinity and personal connection to water

  • “Minnesota is uniquely blessed with bountiful water resources. Our challenge is to maintain and restore their quality. MPR’s Water Main initiative addresses this challenge by focusing on issues we all need to understand if we are to be good stewards of our land and water.”

    — Paul Reyelts
    Campaign Donor to The Water Main

Elevating Awareness of the Value of Water

Integral to every aspect of our lives, water is one of our most essential resources. And yet, as sustainable access to clean water becomes an increasingly pressing concern across the state, country and globe, water issues remain invisible in our public consciousness. In an effort to grow public awareness and understanding of water and the value of water, we created The Water Main, a five-year initiative launched in the spring of 2017.

Through storytelling, reporting, events, podcasts, cultural programming, online activities and more, The Water Main hopes to inspire the public to be thoughtful about water in their daily lives, focusing in particular on water’s impact on tangible aspects of life — health, wellness, the economy, food, energy and recreation. By bringing the issues surrounding water out of the abstract and into the everyday, we will draw attention to the ways that we use and connect with water to create a landscape for positive change in our communities.

The Water Main was launched thanks, in part, to a $1M gift from Paul and Mary Reyelts.