Understanding of key water issues and possible solutions
An affinity and personal connection to water
“I think to take water and to give a name to it and give reverence to it through the vehicle of beer. . . . That’s the biggest thing we can do.”
Integral to every aspect of our lives, water is one of our most essential resources. And yet, as sustainable access to clean water becomes an increasingly pressing concern across the state, country and globe, water issues remain invisible in our public consciousness. In an effort to grow public awareness and understanding of water and the value of water, we created The Water Main, a five-year initiative launched in the spring of 2017.
Through storytelling, reporting, events, podcasts, cultural programming, online activities and more, The Water Main hopes to inspire the public to be thoughtful about water in their daily lives, focusing in particular on water’s impact on tangible aspects of life — health, wellness, the economy, food, energy and recreation. By bringing the issues surrounding water out of the abstract and into the everyday, we will draw attention to the ways that we use and connect with water to create a landscape for positive change in our communities.